How an Austin salon doubled new client bookings in 60 days
Luma Hair Studio had a loyal clientele and a beautiful space in East Austin — but their online presence didn't reflect any of it. A bare-bones Facebook page and an unclaimed Google listing were costing them new clients every week. We changed that.
Project details
Client
Luma Hair Studio
Industry
Hair Salon
Location
Austin, TX
Services delivered
The challenge
Austin's salon scene is crowded. New residents and visitors search Google to find stylists, and first impressions happen online before anyone walks through the door. Luma was invisible in search, had no website to showcase their work, and their Google listing was unclaimed and full of incorrect information.
- Create a website that showcases the studio's style and books appointments
- Claim and correct their Google Business Profile
- Rank in local search for Austin hair salon terms
What we built
We designed a visually rich website that matched Luma's aesthetic — warm, modern, and editorial. The site featured their services, pricing, and a direct booking link. We then claimed their Google Business Profile, corrected all business information, uploaded professional photos, and optimized their service categories and description for local search.
- 5-page website with services, pricing, and booking integration
- Mobile-responsive design with online booking CTA
- Google Business Profile claim and full optimization
- Photo gallery upload and business description
- Local SEO optimization for Austin salon search terms
- 30-day post-launch support
The outcome
Within 60 days, Luma Hair Studio was ranking in the Google Maps 3-pack for key Austin salon searches. New client inquiries through the website and Google listing doubled compared to the previous period, and their booking calendar filled up weeks in advance.
New client bookings in 60 days
Google Maps for 'Austin hair salon'
From launch to waitlisted
Results based on the first 90 days post-launch. Individual results vary.